Every shelter understands the difficulties in finding enough help to walk, care for and socialize the animals in their care. With many dogs being caged for up to 23 hours a day – it can often bring on issues that may make it more difficult to get adopted. The more socialized a dog can be – the better chances they have of finding and being successful in their forever home.
The Lost Dogs Home created a “Human Walking Program” that will uses their adoptable dogs to help you get out of your hum drum life in the corporate world. They reach out to local office workers on specific days and invite them to be walked by one of their pooches that are currently up for adoption. This is a total WIN WIN! Imagine spending your lunch hour having dogs brought to you to spend time with – to love on and to give a much needed break from the confines of a cage.
But what does it do for you? It makes you smile, gets you outside to get some fresh air (yes we know most of you eat at your desk while you you are working) – and you get to meet a new pet and possibly your soul mate!
Here are a few of their printed campaign flyers as well as a video!
So to follow up with our Bikers and Kitties adoption campaign, we also created a Pitties + Pretties session which featured a few pit bulls with some pretty ladies out and about at a local shopping center. The purpose of the Opposites Attract campaign was to show how potential dog or cat adopters should really embrace the adoption experience and keep their minds open when considering the perfect pet to add to their family. By showcasing pit bull breed dogs with “girly girls” we are opening minds to what can be and helping people to see how awesome this breed really is.
This animal adoption campaign was the idea of then marketing person Lisa Kelley-Mulhearn for the Monmouth County SPCA located in NJ. I had worked with the SPCA on some other projects and was asked to take part in this campaign along with another local photographer Victor Bubadias Photography – and it was such a great time – and Lisa did an amazing job getting this all together!
This would make a great campaign for any group that has a large pit bull capacity of dogs for adoption and needs to find a way to make people see the “softer side” of these beautiful dogs.
Here are just a few of my favorite images from this session!
I recently attended my very first BlogPaws conference and had such an amazing time! I was a speaker at the event speaking on Advanced SEO with my web business 2 Dogs Design to a group of animal loving bloggers, business owners and rescue personnel. It was an amazing opportunity and I met some really great people that I hope to build strong relationships with to do more for homeless animals.
One of the sessions I sat in on was called “How to Find and Tell Your Story for Social Media Success” which was specifically for rescues and shelters. It was a 3 hour workshop that focused on so many areas for bringing more visibility to your group and how to break out from all the noise that is social media.
We discussed concepts related to press and local news to taking the right pictures.
Which is why I am writing this post! I mentioned in the workshop about this great idea a shelter I was working with a while ago had!
The concept that they had come up with was called “Opposites Attract”. The campaign was created in the hopes it would inspire potential adopters to think outside the box when they choose a potential pet to adopt.
We did 2 campaigns. In this post I am sharing our Bikers and Cats campaign – big burley bikers with sweet little cats – turns out they make an amazing combination don’t you think?
Our next post will focus on our Pretties + Pitties Pit Bull Adoption Campaign featuring local adoptable pit bulls and pretty girls at a shopping center.
One of the cats was so comfortable he actually fell asleep in the bikers arms and the cat literally held the bikers neck when it was time to go – he did not want to leave his side!
This campaign was a great success as it resulted in EVERY cat being adopted within weeks of this campaign going live.
We did another photo session under the “Opposites Attract” campaign as well – I will post those images as well in a few days.
But for now, here are a few of my favorite images from the session!
Let me know what you think about this campaign? Love it or hate it? Have you tried something similar with a rescue near and dear to your heart?