I am no stranger to putting a photo fundraising calendar together which is why I challenged myself to do another one this year for a rescue that I love and adore! It has been a few years since the last one – and this one was with cats not dogs, so it was definitely different, but overall I am so happy with the outcome and hope we can raise a good amount for the rescue for all the amazing work they do.
Oh, and if you are interested in reading my take on taking pictures of cats versus dogs — ummmmm then read this!
And if you are interested in purchasing a calendar to support Karma – then go go here!
When I approached Karma Cat + Zen Dog Rescue in NJ about doing a fundraising calendar for them, they thankfully loved the idea and have been 100% engaged throughout the process. It was a lot of work and organization, but we did it and the hard work is behind us.
So, Who Is Karma Cat + Zen Dog Rescue?
Karma Cat + Zen Dog Rescue is primarily a cat focused rescue who was inspired by a cat named Karma who was one of the first kitties they rescued along with her 5 babies. Because she had been an outdoor kitty – the plan was to take care of the babies and find them loving homes and then move Karma back to her colony spayed and healthy – but she had other plans preferring to live the life of an indoor princess. She was adopted in 2011 and has been loved every since.
The rescue was started by sisters Christie and Michelle Arlotta in an effort to change the fate of homeless, abandoned and abused animals. They are based in Central, NJ and have been going strong since 2010!
Recent Excitement About Karma Cat + Zen Dog!
We were thrilled to hear about their adoption center they planned on opening a few months ago – and we are excited to announce they have officially opened! We hope to be able to go to their grand opening which is taking place this Sunday – July 29th and will be sure to share some photos if we do!
We think this is a fantastic step for our local community to be educated and find their next family member! We wish the whole team at Karma nothing but success!
If you are located in NJ, then please try and stop by when you are in the area:
Karma Cat+Zen Dog Rescue Society
39 South Main Street
Milltown, NJ 08850
This makes us extra happy that our calendar proceeds are going to something so awesome!
The Calendar Process
We always get asked about how we proceed with our calendars, so here is a short outline of what we did!
- Reached out to the rescue to get the A-OK
- Created imagery to pre-promote the photo contest portion of the calendar. We allowed anyone who adopted from Karma to enter their kitty to get a free photo session.
- We used Woobox to handle the photo contest. We are going to look for an option to this though – we did not like that we could not easily show the name of the cat or a brief bio to allow people to learn about the cat before voting. We allowed 2 weeks for entries to be submitted. Karma staff verified that the cats submitted were in fact Karma Cats!
- We allowed public voting for 1 week – encouraged people to share and gain support for their kitties across social media and email
- Upon voting end we reached out to the 12 cats who had the most votes to confirm they wanted to move forward with their free photo session.
- Scheduled 12 sessions (this was HARD!) – juggling so many sessions with my own schedule and their schedules was crazy – but Karma has the BEST adopters who were so incredible flexible.
- I allocated 45 minutes for each session – and 15-30 minutes driving time between each. I batched the sessions into 3 days —- thankfully many of them lived fairly close together which was a relief.
- Upon completing all the sessions I released 1 image from each session (not the one I decided to use in the calendar) – on Instagram to build excitement.
- Once the design was complete we launched 1 page from the calendar every day on social media and created a pre-order page so we can start taking orders.
- Once pre-orders close we will place a bulk order and that is how it ends…….we have not decided on a printer yet – it will depend on the pre-order amount we receive as we want to give them the highest donation amount possible!
If you have questions just let me know!
The Calendar Pages
Below are all 12 months of the calendar! If you would like support Karma Cat and purchase one, then head on over to the store to get yours!
You can see more images from the sessions I did over on the CharityPaws Instagram page too!