So to follow up with our Bikers and Kitties adoption campaign, we also created a Pitties + Pretties session which featured a few pit bulls with some pretty ladies out and about at a local shopping center. The purpose of the Opposites Attract campaign was to show how potential dog or cat adopters should really embrace the adoption experience and keep their minds open when considering the perfect pet to add to their family. By showcasing pit bull breed dogs with “girly girls” we are opening minds to what can be and helping people to see how awesome this breed really is.
This animal adoption campaign was the idea of then marketing person Lisa Kelley-Mulhearn for the Monmouth County SPCA located in NJ. I had worked with the SPCA on some other projects and was asked to take part in this campaign along with another local photographer Victor Bubadias Photography – and it was such a great time – and Lisa did an amazing job getting this all together!
This would make a great campaign for any group that has a large pit bull capacity of dogs for adoption and needs to find a way to make people see the “softer side” of these beautiful dogs.
Here are just a few of my favorite images from this session!