A Lifestyle Magazine For Animal Rescues & The People That Support Them!

Well, Hello 2019!

News 01.23.2019
By Jill Caren
Foster Fail With Cleo
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Yep that is me – taking pics of a dog looking for a home. My 2 passions in one picture.

So 2018 proved to be an OK year – but boy oh boy 2019 look out! CharityPaws is focused on helping animal rescues and the people that support them. We spent 2018 refining the website and building out resource areas that provide valuable tools for rescues and ideas for animal lovers to improve the welfare of animals.

2019 is the year CharityPaws grows and expands and I am pumped!

I am kicking of  the year by joining in some pet blogger fun! Every year Go Pet Friendly hosts the Pet Blogger Challenge where a variety of bloggers create posts answering the same questions and all of our posts have the links of everyone who has taken part.

If you love animals – this is a great way to meet new and like-minded people. So once you are done learning about CharityPaws, head on down the page and see more awesome pet bloggers.

For those who may be visiting your blog for the first time, how long have you been blogging and what is your main topic?

I have been blogging for what seems like forever. I have been in internet nerd for over 12 years and have owned many blogs and websites over the years.

CharityPaws was launched in 2014 as a t-shirt fundraising website and I was super excited to be able to do something to help raise money for rescues. But by day I own a web and SEO agency and sadly just did not have the time to make CharityPaws the hit I had hoped.

So I decided to turn it into a blog to help rescues and people who support them. In 2016 I revamped the website and in late 2017 really kick started adding content and posts. 2018 resulted in a lot of great new content and we are growing every month!

What was your proudest blogging moment of 2018?

Because CharityPaws is still such a part time venture – I do not do too much to build relationships or even promote my content so I do not have anything particularly earth shattering.

I did create a photo calendar fundraiser for a local rescue, Karma Cat + Zen Dog, that was something I was incredibly proud of and it raised over $1K which they so desperately needed. I handled it all from scheduling to the photo session to the calendar design and printing. You can see the details here.

I am proud of the donations I was able to make to various rescues – since that is such a large goal of the website even the smallest amount is a big deal to me. For the year ending 2018 we donated just about $3,000 in cash and products.

I do hope to have a lot more exciting things to share for 2019 that is for sure!

What was the biggest blogging challenge you faced in 2018, and how did/will you tackle it?

Time! Because of the web development I do time is not my friend and by the time I am done doing client work I am usually just anxious to get off the computer. This is something that although I could not fix in 2018 – I do have a plan for 2019!

I have worked hard to pay off most of my debt and plan on limiting client work so that I can focus more on this website as well as a few others I own to create a more passive income and a revenue stream that will allow me to donate more to rescues!

Which of your 2018 blog posts was your favorite and why?

My coverage of the Galgos dogs in Spain is by far my favorite. It helps educate people about a dog that most do not even know exists and brings to light the dismal existence they have and why they need our help.

When I met the photographer Travis online – I had never heard of the Galgos either, but when I saw his images and spoke with him – I know I had to cover them and bring their plight to light.

I hope to get down there someday to do more in person to help these regal dogs, but was thrilled this post did so well socially and got such a great response.

Which of your 2018 posts was most popular with your audience? Why do you think it does so well?

One of my most popular posts by far is “Why I Kept A Dog I Did Not Want” – which is a personal journal about my life with my girl Cleo – who I seriously did not want.

I think it touched people because it was heartfelt and relatable and describer perfectly why so many dogs wind up back at the shelters after being adopted. It shows the challenge of taking in a “broken” dog – something not many are willing to do.

But it also shows the benefits of doing it. This post is one that still brings tears and emotions when I read it because she is still an emotional mess and “difficult” dog. But she is loved – and home – forever, because she deserves that.

Below is the before and after of this poor girl.

Cleo Before & After

Did you implemented a new series, feature, or practice on your blog in 2018 that youโ€™re enjoying?

2018 is the year I built out our Rescue Resource area with a lot of great resources for rescues. We look forward to expanding and improving this in 2019. Our grant listing is definitely our most trafficked area on the site – we have not seen any one have a list as comprehensive just for rescues! We will be adding many more this year as well as we continue our research!

We also aded our Free Downloads area which is the shirt designs we used to sell made available as free downloads for rescues to use on their own products for fundraising.

As the social media landscape changes, how are you promoting your blog posts and connecting with new readers?

Honestly social media marketing is one area I suck in and really have no interest in.

As an organic SEO professional my time is better invested in organic SEO than trying to learn more about social. That is my personal goal for 2019 is to continue to grow organically.

I do of course want to have my site focused on Pinterest and Facebook for social traffic and reach – but I will hire someone in 2019 to manage those for me.

Instagram is something I also use and it is tied in to this website but it is more for “fun” than promotion of any of my content.

Looking forward to 2019, if you accomplish only one thing through your blog, what do you hope it is?

To be the “go to” resource for animal rescues and shelters to go to when they need inspiration for marketing, fundraising or ideas to improve their adoptions!

What steps are you planning to take to ensure you reach your goal?

I have a few things I want to improve on in the coming year:

  • Reaching out to more rescues about things they have been done that have insanely successful to add to our Rescue Blog area. We love sharing success stories since we believe the do help inspire other organizations to do amazing things!
  • Continue building our Rescue Resources area to be more comprehensive so rescues have a one stop shop to find grants, product fundraisers and more. I will be bringing a VA onboard to help me do the research to continue growing this area.

How You Can Help CharityPaws!

  • Share any of our content with any rescues you love!
  • Let us know of any great events, fundraisers or creative ideas you have seen other rescues do that we should profile!
  • We are always looking for guest posts as well if you are into helping rescues!

Thank You!

And that is all she wrote! Thanks for stopping by and learning more about CharityPaws and please — check out all the other great bloggers below taking part in this Blog Hop!

Jill Caren

Jill Caren Bio Logo

Jill Caren

Jill is the owner and creator of CharityPaws and has been involved in animal rescue for over 12 years as a volunteer and board member for Jersey Animal Welfare Society. You can read all of her articles here.

Reader Interactions

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  1. Amy@GoPetFriendly says

    It’s fantastic that you were able to make such a substantial donation to help rescues! And I had a good laugh over the cats being a**holes – very funny.

    Trying to stay on top of all the social channels is hard. I’ve hired someone to manage my Pinterest for just that reason! If you get to that point and you want a recommendation, I’ll be happy to share my experience.

    Thanks so much for joining the Challenge and all the best to you in 2019!

  2. Marjorie Dawson says

    Being a helper is a great thing. We started to blog to help and, despite discouragements we aim to do better with each passing year. I remember life before Google (really) and it was awesome and I got great traffic ๐Ÿ™‚

    Good luck for 2019 I know its going to be an amazing year!

    • Jill Caren says

      Thanks Marjorie! Wishing you the best in 2019 as well!!!!! Good things ahead!

  3. Kelley says

    Clicked on the calendar link because I find the concept interesting (is this something my dog club can dog?) and laughed so hard about “cats are assholes” that now I have to clean coffee off my monitor.

    • Jill Caren says

      LMAO! Thanks for the giggle Kelley! And you — your dog club can absolutely do this! I have never seen a rescue not be successful with a calendar – and it is also a great way to build community with your supporters…..everyone loves it!

  4. Emilia says

    Sorry, I had to laugh about the cats being a-holes. I know some people are going to be offended, and I suppose since I write about respecting the cat and his nature I should be too. But it is funny, and I totally feel your frustration growing with the photo shoot situation. Cats are never going to be like dogs and do what you want them to do because you want them to. They have to have the plan lol.

    You made an impressive donation from it though!

    • Jill Caren says

      Thanks Emilia! It was meant to be a “tongue in cheek” type post – I adore cats and have always had them and love everything about them. I am glad you see the sarcasm in it! Their aloofness is one of the traits I love about them the most! Thanks — I am glad for a small rescue we were able to do so well with it! Now to think about if I should do it again! ๐Ÿ™‚

  5. Colby says

    That’s phenomenal that you donated over $3,000 in cash and products. One of my goals this year is to make a substantial donation to one of the service dog organizations I work with.

    I haven’t worked with rescues in years so I don’t have any great connections anymore, but if I come across an organization that can use your resources I’ll be sure to share.

    • Jill Caren says

      Thanks Colby! I hope to grow that by much more. ๐Ÿ™‚ I hope you get to make your goals happen as well! Just keep up the great work you are doing!

  6. Ruby and Kristin says

    $3,000 is a LOT of money! That’s amazing that you were able to donate that much at the end of 2018! Of course, you know I love your mission and will support you 100%.

    P.S.: Have I mentioned that my day job is grant writing? I think I mentioned this when we met other over the summer. If not, LOL. Always happy to help if I can!

    • Jill Caren says

      Yep! And I have you in my file to recommend when clients ask! Actually I am going to start asking THEM if they need a grant writer so I can get you some opportunities! Cannot wait to see you in a few weeks!

  7. Hannah says

    You have so many great resources for rescues. I love the article on fundraising ideas. It’s a pleasure to meet you through the Pet Blogger Challenge. Here’s to a great 2019.

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