So 2018 proved to be an OK year – but boy oh boy 2019 look out! CharityPaws is focused on helping animal rescues and the people that support them. We spent 2018 refining the website and building out resource areas that provide valuable tools for rescues and ideas for animal lovers to improve the welfare of animals.
2019 is the year CharityPaws grows and expands and I am pumped!
I am kicking of the year by joining in some pet blogger fun! Every year Go Pet Friendly hosts the Pet Blogger Challenge where a variety of bloggers create posts answering the same questions and all of our posts have the links of everyone who has taken part.
If you love animals – this is a great way to meet new and like-minded people. So once you are done learning about CharityPaws, head on down the page and see more awesome pet bloggers.
For those who may be visiting your blog for the first time, how long have you been blogging and what is your main topic?
I have been blogging for what seems like forever. I have been in internet nerd for over 12 years and have owned many blogs and websites over the years.
CharityPaws was launched in 2014 as a t-shirt fundraising website and I was super excited to be able to do something to help raise money for rescues. But by day I own a web and SEO agency and sadly just did not have the time to make CharityPaws the hit I had hoped.
So I decided to turn it into a blog to help rescues and people who support them. In 2016 I revamped the website and in late 2017 really kick started adding content and posts. 2018 resulted in a lot of great new content and we are growing every month!
What was your proudest blogging moment of 2018?
Because CharityPaws is still such a part time venture – I do not do too much to build relationships or even promote my content so I do not have anything particularly earth shattering.
I did create a photo calendar fundraiser for a local rescue, Karma Cat + Zen Dog, that was something I was incredibly proud of and it raised over $1K which they so desperately needed. I handled it all from scheduling to the photo session to the calendar design and printing. You can see the details here.
I am proud of the donations I was able to make to various rescues – since that is such a large goal of the website even the smallest amount is a big deal to me. For the year ending 2018 we donated just about $3,000 in cash and products.
I do hope to have a lot more exciting things to share for 2019 that is for sure!
What was the biggest blogging challenge you faced in 2018, and how did/will you tackle it?
Time! Because of the web development I do time is not my friend and by the time I am done doing client work I am usually just anxious to get off the computer. This is something that although I could not fix in 2018 – I do have a plan for 2019!
I have worked hard to pay off most of my debt and plan on limiting client work so that I can focus more on this website as well as a few others I own to create a more passive income and a revenue stream that will allow me to donate more to rescues!
Which of your 2018 blog posts was your favorite and why?
My coverage of the Galgos dogs in Spain is by far my favorite. It helps educate people about a dog that most do not even know exists and brings to light the dismal existence they have and why they need our help.
When I met the photographer Travis online – I had never heard of the Galgos either, but when I saw his images and spoke with him – I know I had to cover them and bring their plight to light.
I hope to get down there someday to do more in person to help these regal dogs, but was thrilled this post did so well socially and got such a great response.
Which of your 2018 posts was most popular with your audience? Why do you think it does so well?
One of my most popular posts by far is “Why I Kept A Dog I Did Not Want” – which is a personal journal about my life with my girl Cleo – who I seriously did not want.
I think it touched people because it was heartfelt and relatable and describer perfectly why so many dogs wind up back at the shelters after being adopted. It shows the challenge of taking in a “broken” dog – something not many are willing to do.
But it also shows the benefits of doing it. This post is one that still brings tears and emotions when I read it because she is still an emotional mess and “difficult” dog. But she is loved – and home – forever, because she deserves that.
Below is the before and after of this poor girl.
Did you implemented a new series, feature, or practice on your blog in 2018 that you’re enjoying?
2018 is the year I built out our Rescue Resource area with a lot of great resources for rescues. We look forward to expanding and improving this in 2019. Our grant listing is definitely our most trafficked area on the site – we have not seen any one have a list as comprehensive just for rescues! We will be adding many more this year as well as we continue our research!
We also aded our Free Downloads area which is the shirt designs we used to sell made available as free downloads for rescues to use on their own products for fundraising.
As the social media landscape changes, how are you promoting your blog posts and connecting with new readers?
Honestly social media marketing is one area I suck in and really have no interest in.
As an organic SEO professional my time is better invested in organic SEO than trying to learn more about social. That is my personal goal for 2019 is to continue to grow organically.
I do of course want to have my site focused on Pinterest and Facebook for social traffic and reach – but I will hire someone in 2019 to manage those for me.
Instagram is something I also use and it is tied in to this website but it is more for “fun” than promotion of any of my content.
Looking forward to 2019, if you accomplish only one thing through your blog, what do you hope it is?
To be the “go to” resource for animal rescues and shelters to go to when they need inspiration for marketing, fundraising or ideas to improve their adoptions!
What steps are you planning to take to ensure you reach your goal?
I have a few things I want to improve on in the coming year:
- Reaching out to more rescues about things they have been done that have insanely successful to add to our Rescue Marketing Ideas area. We love sharing success stories since we believe the do help inspire other organizations to do amazing things!
- Continue building our Rescue Resources area to be more comprehensive so rescues have a one stop shop to find grants, product fundraisers and more. I will be bringing a VA onboard to help me do the research to continue growing this area.
How You Can Help CharityPaws!
- Share any of our content with any rescues you love!
- Let us know of any great events, fundraisers or creative ideas you have seen other rescues do that we should profile!
- We are always looking for guest posts as well if you are into helping rescues!
And that is all she wrote! Thanks for stopping by and learning more about CharityPaws and please — check out all the other great bloggers below taking part in this Blog Hop!