I have been a member of HeARTs Speak for several years and wanted to share what makes them so awesome as a resourceguinea for animal shelters and rescues.
They too are a nonprofit organization so they rely on funding, donations and their members to make the magic happen to give rescues and shelters the resources they do. We recently did a post focusing on how photographers and animal organizations can work together – HeARTs Speak is the perfect place to go to find photographers to work with on these types of projects!
They focus on the visual and marketing aspects in the rescue world and basically offer a variety of different resources to help promote animals with better imaging and marketing strategies.
They recently had the opportunity to pitch their next idea “Petblicity” at the 2018 Innovation Showdown sponsored by Petco where organizations pitch their innovations for the rescue community for an opportunity to win up to $350,000 in funding. HeARTs Speak did a fantastic job in the showdown and walked away with some funding to further the progress of Petblicity.
Petblicity is a cloud-based tool which acts as an all-in-one marketing assistance for shelters and animal advocacy groups. It allows for easy editing, designing and distributing of marketing materials through an online tool! We hope they can continue on with this project and look forward to seeing where they take this.
Their current programs include:
Artists Helping Animals
This is what they launched with and the program focuses on artists all over the world that provide donated services to make a better world for animals. Artist members have a variety of resources and work together as a community to support and educate each other to ensure they stay focused and nurture their skills an passion.
If you are a rescue, shelter or animal organization that is looking for a photographer or artist in your area to work with – their Artistic Directory is just what you need. With members all over the world, we are sure there is someone waiting to do amazing things with your organization to help the animals you care for.
The directory has photographers, illustrators, videographers and so much more.
For artist members there is a whole other area filled with more resources that help them work more efficiently and be a part of a nurturing, caring community of animal lovers.
Perfect Exposure Program
I am a particular fan of this program because I believe 100% in the value of a great image to help get a homeless pet adopted. Often times you will see images on websites like Petfinder or even rescue websites that are under-exposed, over-exposed or just plain blurry. This is no way to present animals to potential adopters.
The Perfect Exposure Program provides on-site training, provides photography equipment and training to shelters or rescues who need it.
To date they have held over 25 workshops across the US! This program is made possibly by donations and grant funding – so they are limited to how many organizations they can help. The video below outlines the program and let’s you get a sneak peak as to how the magic happens!
HeARTs Speak EDU
OMG! If you are looking for pretty things to pump up your shelter marketing – this is the place to go. A large collection of free downloads are available that were created by the HeARTs Speak artist community and are made just to help shelters and rescues market themselves better.
From a social toolkit just for marketing adoptable guinea pigs to a full annual editorial calendar filled with marketing ideas – the resources are endless – and free.
There are also video tutorials available for things like editing images to how to use some of their image overlays.
They did a fantastic job in this area and every shelter or rescue should have this area bookmarked!
Images With Heart
This is their latest addition to their programs and one we think will be a huge success! Images with Heart is a pet only stock photo site that ultimately will benefit rescues all over the country. A portion of the proceeds go to the photographer while a portion goes back to HeARTs Speak so they can continue to run their Perfect Exposure Program and all the other programs they have.
They also have a pretty awesome blog as well that offers a lot of great news, tutorials, interviews and more ideas to increase your rescues success rate in fundraising and adoptions!
For Pet Owners!
Although HeARTs Speak is focused on helping animal welfare organizations – a lot of their artist members are also available for custom private work. If you are looking for a pet photographer, portrait artist or any other pet related artist to get a gift or something personal of your own pet – their directory is a perfect resource!
There are some amazingly talented artists in the organization and since so many of the artists donate so much time, it is a great way to help support them so they can continue with their pro-bono work.
What Do You Think?
So what do you think about HeARTs Speak? Have you had the opportunity to work with them – or have you never heard of them? We hope you will share this post with any rescue or shelter who needs some help can see what they offer!
We hope you will visit HeARTs Speak today – whether to become an artist member, or take advantage of their many resources – or better yet, make a small donation so they can keep doing what they truly LOVE to do!