This is an example of a brilliant animal adoption campaign! The creative use of illusion with photography of people combined with lighting and shadowing techniques showcases animals as the central figure.

The campaign is the creation of the McCann Worldgroup India for their client World For All. The promotion is meant to inspire adoption with the tagline “There’s Always Room For More. Adopt.”

We just find this ingenious and hope that the campaign was a success!

Pet Adoption Campaign - Dog Silhouette Pet Adoption Campaign - Bunny Silhouette Pet Adoption Campaign - Cat Silhouette

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