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Pet Adoption Campaign – World For All

Rescue Blog 04.20.2017
By Jill Caren
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This is an example of a brilliant animal adoption campaign! The creative use of illusion with photography of people combined with lighting and shadowing techniques showcases animals as the central figure.

The campaign is the creation of the McCann Worldgroup India for their client World For All. The promotion is meant to inspire adoption with the tagline “There’s Always Room For More. Adopt.”

We just find this ingenious and hope that the campaign was a success!

Pet Adoption Campaign - Dog Silhouette
Pet Adoption Campaign - Bunny Silhouette
Pet Adoption Campaign - Cat Silhouette

Jill Caren

Jill Caren Bio Logo

Jill Caren

Jill is the owner and creator of CharityPaws and has been involved in animal rescue for over 12 years as a volunteer and board member for Jersey Animal Welfare Society. You can read all of her articles here.

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