Pet Adoption Campaign – World For All

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Pet Adoption Campaign – World For All

This is an example of a brilliant animal adoption campaign! The creative use of illusion with photography of people combined with lighting and shadowing techniques showcases animals as the central figure.

The campaign is the creation of the McCann Worldgroup India for their client World For All. The promotion is meant to inspire adoption with the tagline “There’s Always Room For More. Adopt.”

We just find this ingenious and hope that the campaign was a success!

Pet Adoption Campaign - Dog Silhouette
Pet Adoption Campaign - Bunny Silhouette
Pet Adoption Campaign - Cat Silhouette

Jill Caren CharityPaws

Jill Caren

Jill is an avid animal lover who spends her time helping animal rescues by photographing homeless pets and through her work on CharityPaws.

She is currently owned by Cleo, an American Pit Bull Terrier and Snoopy Cat. Her inspiration comes from her girls Ginger and Riley (RIP) – pit mix sisters who were loved family members for almost 15 years.

You can find her on LinkedIn and Instagram.

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