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Creative Pet Adoption Marketing Ideas

Rescue Blog 10.11.2017
By Jill Caren
Pet Adoption Ad Campaign Idea
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Creative marketing ideas to get pets adopted is an important part of what an animal shelter or rescue does. Not all organizations have budgets to hire major advertising agencies to make the kind of impact they would like – so we will be focusing on profiling some of our favorite campaigns that make us laugh and feel!

These campaigns are unique in how they promote pet adoption but they all have an impact statement that we think works.

*Please do not use these as your own – we have noted the creator when we could and if you would like to use any of these for your own campaign, please contact the creator for permission.

Animal Rescue Corps

This creative ad for Animal Rescue Corps was created by Lucie Rice and offers a vintage inspired design with ADOPT as the core focus of the design. It talks about ending the cycle of abuse as an underlying message which gives it an added bonus to educating.

Animal Adoption Marketing Campaign Sample
credit – Animal Rescue Corps

Austin Humane Society

This next campaign we fell in love with for its playful spirit! The campaign was created by Door No 3 in Austin for the Austin Humane Society and features a few different versions but all with the same fun look and feel. This Pet Adoption campaign showcases all the things that make a dog or cat special in fun typography styles with a fun yet simple design.

Pet Adoption Campaign
credit – Austin Humane Society

The Shelter Pet Project

The Shelter Pet Project may be one of our all time favorite campaigns – some of them make us laugh out loud they are so cute! Each ad features an animal that has been adopted with a cute saying as if they are speaking about their owners. Like Harper below who is talking about her new owner’s leash addiction. Giving pets this personal factor really helps people connect with the message.

credit – The Shelter Pet Project


A completely different style and concept for a pet adoption campaign that really makes you stop and think how awesome dogs really are. A darker inspired campaign – we like the uniqueness of the concept! The adoption campaign focused on how dogs do not care who you are, what you have or what you do – they just want to love and be loved. So whether you are a robber, executioner or trying to bury a body — your best friend will be there by your side!  Click here to view all three of the ads created by BBDO for AmiciCani.

Pet Adoption Ad Campaign Idea
credit – Ads of the World

Humane Society of Greenville, SC

This adorable and unique campaign was done by the Erwin Penland agency and features a 3-dimensional look while promoting adoption. This fun campaign showcases the friendlier side of adoption giving the animals a whimsical look. This pet adoption campaign is a great example of how out of the box thinking can make an adoption marketing campaign really stand out!

credit – Humane Society of Greenville

We will add to this post as we see more inspiring examples of pet adoption campaigns! If you have any examples you love that inspire people to choose adoption then let us know -we would love to add them here!

Jill Caren

Jill Caren Bio Logo

Jill Caren

Jill is the owner and creator of CharityPaws and has been involved in animal rescue for over 12 years as a volunteer and board member for Jersey Animal Welfare Society. You can read all of her articles here.

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  1. Krystal Becnel says

    PetMatch by PetsInDanger is a new, fully independent, non profit online adoption registry representing “no kill” shelters FREE in Southeast Florida and eliminating any backyard breeder and puppy mill ads.

    We’re struggling with ways to find new adoptive homes for these loving pets and would love to partner with you in growing our registry to a national prominence.

    • Jill Caren says

      Hi Krystal – can you please send an email to hi@charitypaws.com with some information about who started this, why it was started and what your goals are so we can do a post about your organization and get it shared! Thank you!

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