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A Virtual Valentine For Shelter Pets & Staff! #ShelterValentine

Do Good 01.03.2020
By Jill Caren
Petco Virtual Valentine
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The 2020 #ShelterValentine is now open and ready to roll! Rescues should reach out to their adopters to motivate them to get involved! Adopters from your rescue can submit photos and/or videos from February 1, 9 a.m. CST to February 14, 5 p.m. CST. They give away a prize every day – and a grand prize that includes a $10,000 donation to the winning organization.

Read more below!

Petco Virtual Valentine
image credit: The Petco Foundation

We love this idea! Valentine’s Day promotions for shelters are such a great way to really embrace the “love of animals” philosophy and this initiative is doing just that!

Building on a sense of community that celebrates animal welfare work all over the US is what this project is about and we think it is a fantastic idea and hope YOU will take part!

The idea originated by The Petco Foundation is part of their “Love Changes Everything” campaign and brings together WholeHearted pet food and the creator of the MUTTS comic strip, Patrick McDonnell to create what they hope will be the biggest virtual valentine just for animal shelters!

How It Works?

Pet adopters can submit photos and videos with a message to the organization they support thanking them for all of their hard work!

Simply go to https://www.petcofoundation.org/love and upload your video or image, enter your details and write a small message and your image will be added to their gorgeous mosaic and you can then share your photo to get your friends and family to like and share and hopefully submit their own!

What Do You Get?

Everyone who submits their story is eligible to win a variety of daily prizes that will be given away as well as an opportunity to receive a $1,000 grant for the organization where their pet was adopted from!

The 2 most liked photos uploaded will receive additional prizes as will the “most liked” photo which will receive an additional prize of a year supply of pet food.

What Does The Shelter Get?

The shelter that receives the most valentines submitted will be eligible to receive a $10,000 grant award and 1,000 pounds of WholeHearted dog or cat food.

Deadline for Submissions

All valentine’s must be submitted by February 14, 2020

Number of Entries

Each person can submit up to 3 entries during this campaign.

Just For Shelters!

Get your supporters motivated by telling them about this event and how they can help your shelter win the grant and food for your pets in need!

Petco has created a Partner Toolkit with some resources to help you promote the event.

Check out the promotional video below – and then, get sharing so you can join in the fun!

Jill Caren

Jill Caren Bio Logo

Jill Caren

Jill is the owner and creator of CharityPaws and has been involved in animal rescue for over 12 years as a volunteer and board member for Jersey Animal Welfare Society. You can read all of her articles here.

Reader Interactions

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  1. Lee-Ann Dixon-Phillips says

    Kitty Cat Prevent a Litter would love to take part in this.


    Our mandate is in our name: Prevent A Litter Society (P.A.L.S).
    Since 2007 we have rescued over 6,000 cats and counting.
    Kitty Cat P.A.L. Society practices Trap-Neuter-Return and rescues kittens born outdoors in the Comox Valley, Canada BC. Our mandate is in our name: Prevent A Litter.

    We continue to operate mainly on donations from the community.

    We are 100% volunteer. Our programs have grown to include Adopt-a-PAL, Foster Home Program, Semi-Social Barn Cat Re-homing, and The Ruby Fund.

    Registered Charity Tax # 814017158RR0001

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